The results of the new study imply that it is hard to fool the brain by providing it with 'energyless' sweet flavours. Our pleasure in consuming sweet solutions is driven to a great extent by the amount of energy it provides: greater reward in the brain is attributed to sugars compared to artificial sweeteners...
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via World Class Bodybuilding Forum http://www.worldclassbodybuilding.com/forums/f244/nutrition-dopamine-cells-critical-in-sugar-sweetener-choice-leading-to-higher-li-136164/
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