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Quote:
Review "John Pollack is the William Safire of his generation. In Shortcut, he blends his encyclopedic knowledge, hard earned experience in politics, and deep love of words to craft a book that consistently rewards the reader with keen insights into the wonders of how language shapes our thinking." —Jake Siewert, Global Head of Communications for Goldman Sachs "As a historian, I have been professionally trained not to use analogies. But as John Pollack demonstrates in this eye-opening, mind-blowing, puzzle-solving book, comparisons and analogies infuse our thinking, infect our decisions, and inflect our efforts at persuasion. Once you lower your guard to Pollack's clever forays, you will never undervalue the power of analogical reasoning again--or ignore the risks of using comparisons too sloppily." —Jack Rakove, Professor of History and Political Science at Stanford University, Winner of the Pulitzer Prize "In the battle for public opinion, the best analogy usually wins. Shortcut shows us how—and why. It makes you think before you speak, literally. This is a great book, particularly for people who care about communicating effectively." —Loretta Ucelli, White House Communications Director for President Bill Clinton "Like a hot knife through warm butter, Pollack's clean prose cuts to the heart of the matter: we communicate, think, learn, and discover through analogies. Filled with captivating and entertaining examples, from falling apples to toppling dominos, the book teaches us how to best use analogies to win hearts, convince minds, and just have fun. Sure to float your boat." —Scott Page, Director of the Center for Study of Complex Systems at the University of Michigan "Pollack takes us on a fascinating journey through the shortcuts of the mind, revealing the immense power of analogy as a psychological device affecting our lives in intricate ways." —Daniela Schiller, Ph.D., Neuroscientist at Mt. Sinai School of Medicine "Our minds work like supercomputers, processing impossibly vast amounts of information, creating patterns and parallels to make sense of all the data. Shortcut reveals how, through analogies (like the one in the previous sentence!), we understand our world, and, ultimately, ourselves. A fascinating read." —David Zweig, author of Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion "Pollack offers up an unparalleled feast of analogies, digging deep into his extensive experience as a writer to show why analogy is important, how it's constructed, and what makes it effective. Shortcut is to analogies what The Joy of Cooking is to brisket." —Benjamin Bergen, Director of the Language and Cognition Lab at the University of California at San Diego and author of Louder than Words "Anyone who has ever tried to find the right analogy to win an argument, to settle a dispute, to persuade squabblers to compromise — or who wants to avoid making things worse by using the wrong analogy — should read this insightful book!" —Suzanne R. Butler, Ph.D., J.D., member of National Academy of Arbitrators |
Analogies
